Insider Talk: Why Culture Matters

Step off the Market path and into thought-provoking dialogue with National Geographic Explorers, sustainability pioneers, and cultural visionaries. From the preservation of endangered cultures to the future of sustainable fashion, IFAM Insider Talks offer an inspiring lens into how art, science, and tradition are shaping a more resilient world.

“Why culture matters - and the role of arts and crafts in cultural revitalization and conservation,” with Chris Rainier and Olivia McKendrick, co-founders and directors of The Cultural Sanctuaries [...]